B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- self service preference rate for Software/SaaS customers (2025)
About 73% of modern buyers/customers prefer to find help on their own rather than wait on sales engineers or support tickets.
- Approximate figure ('about 73%')
- Unattributed survey/study referenced in the blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pikeandvine.com
Primary
Tier C
https://pikeandvine.com/the-secret-to-saas-growth-documentation-that-converts/ ↗
Source Article
The Secret to SaaS Growth? Documentation That Converts
For a SaaS team wearing multiple hats, it’s easy to overlook your product documentation as a growth lever. Yet configuration, customization, integration and testing aren’t just technical steps. They’re part of your marketing funnel. Prospective customers in trial or evaluation mode often dive into y…
Original Research
pikeandvine.com
· Original study ↗
Methodology
Unattributed customer preference statistic: about 73% of customers prefer to find help on their own (self-service) rather than wait on sales engineering or support tickets. Original survey not named in text; publication year used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Software/SaaS customers: 73% self service preference rate. Source: pikeandvine.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-service-help-preference
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<blockquote cite="https://lighthousedata.io/data/self-service-help-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- self service preference rate for Software/SaaS customers<br><small>Source: pikeandvine.com (2025) · <a href="https://lighthousedata.io/data/self-service-help-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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