B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- self service preference rate for B2B buyers (2023)
According to Gartner research cited in the blog post, over 72% of buyers prefer a self-service approach over traditional sales motions.
- The source text states 'more than 72%', making 72% a lower bound rather than an exact point estimate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.hybridgtm.com/p/start-plg-journey-with-self-serve ↗
Source Article
[Blog Series] Self-Serve Your Way to PLG Success
Why the blog post?
Welcome to our exclusive series of blogs explicitly tailored to provide PLG implementation guidance to Product and technology Leaders, SaaS Architects, and Developers. While there is a plethora of resources available for GTM leaders and Product Managers, we've uncovered a gaping v…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research figure cited by the blog; no survey methodology or sample size stated. Claim is framed as 'more than 72%', so 72% is a floor value.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 72% self service preference rate. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-buyers-self-service-preference
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-buyers-self-service-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- self service preference rate for B2B buyers<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-buyers-self-service-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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