B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
50%
50% -- click through rate lift for segmented email campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://sanguinesa.com/are-you-investing-in-the-wrong-growth-channels/ ↗
Source Article
Optimizing Growth Channels: How to Audit and Improve ROI | Sanguine Strategic Advisors
Are You Investing in the Wrong Growth Channels?
Kevin Chern
“The essence of strategy is choosing what not to do.”
— Michael Porter
Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle.
If you’ve eve…
Original Research
Mailchimp
· Original study ↗
Methodology
Cited to Mailchimp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 50% click through rate lift. Source: Mailchimp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-campaign-ctr-lift-mailchimp
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<blockquote cite="https://lighthousedata.io/data/segmented-campaign-ctr-lift-mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate lift for segmented email campaigns<br><small>Source: Mailchimp (2024) · <a href="https://lighthousedata.io/data/segmented-campaign-ctr-lift-mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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