B
Evidence Grade B
Safe to Cite
Dated
14.31%
14.31% -- email open rate for segmented vs non-segmented marketing campaigns (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.31%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
90
Methodology
45
Freshness
95
Sources (5)
Mailchimp
Primary
Tier B
https://mailchimp.com/resources/segmented-email-marketing-stats/ ↗
Source Article
Segmentation: What, Why, and How to Segment Email Lists | Robly Blog
**
What is Segmentation?**
Segmentation is an important tool for targeting email-marketing campaigns. Segmentation is when you filter your list by certain criteria in order to create smaller, more targeted groups for a more personalized email marketing experience.
By grouping customers, emails can b…
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Original Research
Mailchimp
· Original study ↗
Methodology
Source: Mailchimp
Segmentation
Industrymarketing
Cite this stat
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segmented vs non-segmented marketing campaigns: 14.31% email open rate. Source: Mailchimp (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-email-open-rates-mailchimp
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<blockquote cite="https://lighthousedata.io/data/segmentation-email-open-rates-mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.31%</strong> -- email open rate for segmented vs non-segmented marketing campaigns<br><small>Source: Mailchimp (2018) · <a href="https://lighthousedata.io/data/segmentation-email-open-rates-mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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