B
Evidence Grade B
Safe to Cite
Current
40%
40% -- email open rate for B2B email marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
BillionVerify
Primary
Tier A
https://billionverify.com/zh-hans/blog/b2b-email-marketing-tips-40-percent-higher-open-rates-2026 ↗
Source Article
Dicas de Email Marketing B2B: 40% Mais Aberturas em 2026
Os profissionais de marketing B2B enfrentam uma realidade difícil: baixo engajamento decorrente de práticas desatualizadas de email e rápida deterioração dos contatos. O decaimento anual das listas de email chega a 25%, exigindo higiene contínua das listas para manter o desempenho. Este artigo revel…
Also cited by
2026-08-17
marketscale.com
https://www.marketscale.com/
2026-08-16
forbes.com
https://www.forbes.com/
2026-08-16
demandsage.com
https://www.demandsage.com/
2026-08-16
brevo.com
https://www.brevo.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
BillionVerify
· Original study ↗
Methodology
Among enterprise companies, advanced segmentation can increase open rates by up to 40%.
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email marketing campaigns: 40% email open rate. Source: BillionVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-open-rate-increase
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<blockquote cite="https://lighthousedata.io/data/b2b-email-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate for B2B email marketing campaigns<br><small>Source: BillionVerify (2026) · <a href="https://lighthousedata.io/data/b2b-email-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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