C
Evidence Grade C
Use with Hedging
Current
20%
20% -- email open rate for email marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Adobe
Primary
Tier C
https://www.bdex.com/blog/which-vehicles-will-drive-the-success-of-your-marketing-campaign/ ↗
Source Article
Which Vehicles Will Drive the Success of Your Marketing Campaign?
Also cited by
2026-08-28
en.camaradesevilla.com
https://en.camaradesevilla.com/estrategias-email-marketing-marcas-moda/
2026-08-12
2026-08-10
Original Research
Adobe
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 17% | |
| 2026 (current) | 20% | +17.6% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing campaigns: 20% email open rate. Source: Adobe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rates_adobe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rates_adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for email marketing campaigns<br><small>Source: Adobe (2026) · <a href="https://lighthousedata.io/data/email_open_rates_adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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