B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- email click through rate uplift for segmented email campaigns (2025)
Focusing on list segmentation, personalization, and automation can boost click-through rates by 41% compared to generic emails according to Litmus.
- Uplift is compared to generic emails
- Focus includes list segmentation, personalization, and automation combined
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://digitalarkitechs.com/blog/email-marketing-best-practices-for-2025/ ↗
Source Article
Email Marketing Best Practices for 2025
As we step into 2025, email marketing is changing fast. It’s key to keep up with the newest ways to market through email. Interactive emails can boost engagement and keep people interested, helping your business grow1. We’ll explore the latest in email marketing, covering trends and practical tips t…
Original Research
Litmus
· Original study ↗
Methodology
Attributed to Litmus team
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
segmented email campaigns: 41% email click through rate uplift. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-ctr-boost-41
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<blockquote cite="https://lighthousedata.io/data/segmentation-ctr-boost-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email click through rate uplift for segmented email campaigns<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/segmentation-ctr-boost-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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