B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- email click through rate uplift for AI-generated personalized email subject lines and sender details (2023)
Peer-reviewed field experiments found that personalized subject lines and sender details produced roughly 14% higher click-through rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Defau et al. (2023) and Munz et al. (2020) peer-reviewed studies
Primary
Tier C
https://www.capably.ai/resources/ai-marketing-automation ↗
Source Article
AI Marketing Automation: From Insights to Autonomous Actions
Effective collaboration is the backbone of any successful team, but too often, it’s slowed down by disconnected tools, endless email threads, and scattered information. Read on to learn more.
AI has been part of marketing for years, providing predictions, personalization, and helpful suggestions for…
Original Research
Defau et al. (2023) and Munz et al. (2020) peer-reviewed studies
· Original study ↗
Methodology
Peer-reviewed field experiments cited by the article (Defau et al., 2023; Munz et al., 2020)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated personalized email subject lines and sender details: 14% email click through rate uplift. Source: Defau et al. (2023) and Munz et al. (2020) peer-reviewed studies (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-uplift-14pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-uplift-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click through rate uplift for AI-generated personalized email subject lines and sender details<br><small>Source: Defau et al. (2023) and Munz et al. (2020) peer-reviewed studies (2023) · <a href="https://lighthousedata.io/data/personalized-email-ctr-uplift-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.