B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

38%

38% -- email click through rate uplift for FARFETCH email campaigns (using Persado AI-optimized messaging) (2026)

2026  · Persado

FARFETCH achieved a 38% uplift in email click-through rate using AI-optimized messaging (Persado).

  • Secondary citation from vendor blog
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Attribution: Persado View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
FARFETCH email campaigns (using Persado AI-optimized messaging)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Persado Primary Tier C
https://tagshop.ai/ja/blog/ai-advertising-examples/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
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Original Research
Persado · Original study ↗

No date given in article for the FARFETCH result; vintage set to article publication year (article references 'early 2026'). Attributed to Persado AI copywriting; cited secondhand by vendor blog.

Methodology documented
Industrymarketing
Plain Text
FARFETCH email campaigns (using Persado AI-optimized messaging): 38% email click through rate uplift. Source: Persado (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/farfetch-persado-email-ctr-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/farfetch-persado-email-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email click through rate uplift for FARFETCH email campaigns (using Persado AI-optimized messaging)<br><small>Source: Persado (2026) · <a href="https://lighthousedata.io/data/farfetch-persado-email-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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