B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
31%
31% -- abandonment rate for shoppers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Baymard Institute
Primary
Tier A
https://baymard.com/learn/ecommerce-ux-research-audit-guide ↗
Source Article
The Definitive Guide to Ecommerce UX Research & Audits – Baymard
Your analytics show a drop-off. Your heatmaps show users not scrolling. Your A/B test showed a lift — but the next one didn't. Quantitative data is essential for ecommerce optimization, but it only tells you what's happening. UX research tells you why.
Most ecommerce teams have more measurement capa…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard's research indicates that up to 31% of shoppers abandon a site entirely out of sheer frustration when they can't find an item via on-site search.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
shoppers: 31% abandonment rate. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/search-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- abandonment rate for shoppers<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/search-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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