B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- ad recall lift for Santoba Tailors (Snapchat brand lift campaign, UAE) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wide Wings
Primary
Tier C
https://wide-wings.ae/brand-lift-tests ↗
Source Article
Brand Lift Tests: A Digital Marketer's Complete Guide
Are you unsure whether your ads are working? Master brand lift tests with our comprehensive guide! Learn about the key metrics and best practices.
Measuring the success of an advertising campaign is more than just tracking clicks and impressions. Brand lift testing is a powerful tool for marketers. …
Original Research
Wide Wings
· Original study ↗
Methodology
Brand lift campaign on Snapchat in the UAE; test vs control group survey methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Santoba Tailors (Snapchat brand lift campaign, UAE): 18% ad recall lift. Source: Wide Wings (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/santoba-tailors-ad-recall-lift-uae
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<blockquote cite="https://lighthousedata.io/data/santoba-tailors-ad-recall-lift-uae" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ad recall lift for Santoba Tailors (Snapchat brand lift campaign, UAE)<br><small>Source: Wide Wings (2025) · <a href="https://lighthousedata.io/data/santoba-tailors-ad-recall-lift-uae" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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