B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- click through rate lift for San Diego County Fair mobile campaign (2025)
The San Diego County Fair mobile retargeting campaign achieved an 80% lift in CTR over benchmark.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
San Diego County Fair (SDFAIR.COM)
Primary
Tier B
https://qa.outfront.dev/resources/ooh-case-studies/san-diego-county-fair ↗
Source Article
San Diego County Fair - OOH Advertising Case Studies | OUTFRONT
We drove over 33K visitations to the San Digeo County Fair
This year’s San Diego County Fair theme was, “Let’s Go Retro”. It focused on the nostalgia of the 1950’s through the 1990’s. The San Diego County Fair takes place at the Del Mar Fairgrounds. It is considered the largest and longest event run…
Original Research
San Diego County Fair (SDFAIR.COM)
· Original study ↗
Methodology
CTR lift versus industry benchmark for mobile display campaigns
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
San Diego County Fair mobile campaign: 80% click through rate lift. Source: San Diego County Fair (SDFAIR.COM) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/san-diego-fair-ctr-lift-benchmark-2025
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<blockquote cite="https://lighthousedata.io/data/san-diego-fair-ctr-lift-benchmark-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- click through rate lift for San Diego County Fair mobile campaign<br><small>Source: San Diego County Fair (SDFAIR.COM) (2025) · <a href="https://lighthousedata.io/data/san-diego-fair-ctr-lift-benchmark-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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