B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27%
27% -- reply rate for salespeople who send at least one follow-up email (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
HubSpot
Primary
Tier A
https://salesfuel.com/the-art-of-sending-a-follow-up-email-during-radio-silence/ ↗
Source Article
The Art of Sending a Follow-Up Email during Radio Silence
So, you’ve recently pitched to a prospect who has a great need for your product or service. You left the meeting feeling good and sent them an email with next steps. And now you wait. And wait. … and wait. Radio silence. What happened? Should you send a follow-up email or will that come off as pushy…
Original Research
HubSpot
· Original study ↗
Methodology
Research shows that salespeople who send at least one follow-up email reach a 27% reply rate on average.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
salespeople who send at least one follow-up email: 27% reply rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-follow-up-email-reply-rate
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<blockquote cite="https://lighthousedata.io/data/salespeople-follow-up-email-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- reply rate for salespeople who send at least one follow-up email<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/salespeople-follow-up-email-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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