B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
22%
22% -- crm market share for Salesforce (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://www.outport.ai/blog/crm-and-marketing-automation-integration-guide ↗
Source Article
CRM and Marketing Automation: Integrate for Revenue Growth
CRM and Marketing Automation: Integrate for Revenue Growth
Learn how to integrate CRM and marketing automation to close pipeline gaps, automate lead handoffs, and drive measurable revenue growth. Practical steps inside.
CRM and marketing automation solve different problems, and treating them as one …
Original Research
IDC
· Original study ↗
Methodology
Cited to IDC by secondary blog source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 19% | |
| 2019 | 20% | +5.3% |
| 2021 | 20% | 0% |
| 2021 | 19.6% | -2.0% |
| 2022 | 20% | +2.0% |
| 2023 | 21% | +5.0% |
| 2023 | 20% | -4.8% |
| 2023 | 22% | +10.0% |
| 2024 | 23% | +4.5% |
| 2024 | 22% | -4.3% |
| 2024 | 25% | +13.6% |
| 2025 (current) | 22% | -12.0% |
| 2025-04 | 20.7% | -5.9% |
| 2026 | 22% | +6.3% |
| 2026 | 20% | -9.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce: 22% crm market share. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-crm-market-share-idc
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<blockquote cite="https://lighthousedata.io/data/salesforce-crm-market-share-idc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- crm market share for Salesforce<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/salesforce-crm-market-share-idc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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