22%
22% -- crm market share for Salesforce (2024)
Salesforce holds approximately 22% of the CRM market share.
- Market share is described as approximately 22%
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Blog states 'approximately'; no specific research source cited within the article for this figure. CRM market share treated as martech market-sizing metric; shares of business executives fearing missing AI benefits (88%), general population worried about unethical AI (74%), unstructured corporate data (>80%), and 'four out of five leaders' multi-model usage were excluded as generic enterprise-technology metrics, not marketing-specific measurements.
| Period | Value | Change |
|---|---|---|
| 2018 | 19% | |
| 2019 | 20% | +5.3% |
| 2021 | 20% | 0% |
| 2021 | 19.6% | -2.0% |
| 2022 | 20% | +2.0% |
| 2023 | 21% | +5.0% |
| 2023 | 20% | -4.8% |
| 2023 | 22% | +10.0% |
| 2024 (current) | 23% | +4.5% |
| 2024 (current) | 22% | -4.3% |
| 2024 (current) | 25% | +13.6% |
| 2025 | 22% | -12.0% |
| 2025-04 | 20.7% | -5.9% |
| 2026 | 22% | +6.3% |
| 2026 | 20% | -9.1% |
<blockquote cite="https://lighthousedata.io/data/salesforce-crm-market-share-22-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- crm market share for Salesforce<br><small>Source: algoworks.com (2024) · <a href="https://lighthousedata.io/data/salesforce-crm-market-share-22-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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