B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- average discount rate for US Black Friday ecommerce (2023)
Discounts in the United States hovered around 30% during Black Friday 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.letsrefresh.io/blog/black-friday-ecommerce-trends ↗
Source Article
The Latest Black Friday eCommerce Trends and Statistics | Refresh
Black Friday: eCommerce Growth and Consumer Spending
Black Friday eCommerce trends have revolutionized the way we shop during the holiday season. Here's a quick snapshot of the primary trends:
- Early access sales starting as early as October.
- A rising emphasis on sustainability and anti-Black Fri…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce data cited by Refresh
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday ecommerce: 30% average discount rate. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-black-friday-discounts-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesforce-black-friday-discounts-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- average discount rate for US Black Friday ecommerce<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/salesforce-black-friday-discounts-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.