B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- average discount rate for test merchandise catalog (2012)
In one version of the test merchandise catalog, the average discount across discounted products was 34%.
- Applies to one test version of the catalog across 36 discounted items out of 86 total products
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
86
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northwestern University and MIT researchers
Primary
Tier B
http://www.rimtailing.blogspot.com/2012/03/feather-pricing-changes-with-precision.html ↗
Source Article
RIMtailing
Original Research
Northwestern University and MIT researchers
· Original study ↗
Methodology
Field test catalog of 86 products, 36 of which were discounted; two discount conditions (34% and 62%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
test merchandise catalog: 34% average discount rate. Source: Northwestern University and MIT researchers (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalog-discount-averages-34-62-percent
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<blockquote cite="https://lighthousedata.io/data/catalog-discount-averages-34-62-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- average discount rate for test merchandise catalog<br><small>Source: Northwestern University and MIT researchers (2012) · <a href="https://lighthousedata.io/data/catalog-discount-averages-34-62-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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