B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- average discount rate for Black Friday toy retail (2018)
Toys offered during Black Friday in 2018 had an average saving/discount of 31 percent according to Adobe Digital Insights.
- Data recorded by Adobe Digital Insights referring to the previous year (2018) sales holiday
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Digital Insights
Primary
Tier B
https://digitalmedianet.com/all-the-best-apple-macbook-pro-air-black-friday-deals-2019-early-macbook… ↗
Source Article
All The Best Apple MacBook Pro & Air Black Friday Deals (2019): Early MacBook Sales Compared by Consumer Articles
All The Best Apple MacBook Pro & Air Black Friday Deals (2019): Early MacBook Sales Compared by Consumer Articles
Comparison of the best early Black Friday MacBook deals for 2019, including MacBook, MacBook Air & MacBook Pro savings
BOSTON–(BUSINESS WIRE)–Find an updated list of early Black Friday A…
Original Research
Adobe Digital Insights
· Original study ↗
Methodology
Data recorded by Adobe Digital Insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday toy retail: 31% average discount rate. Source: Adobe Digital Insights (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-toy-average-saving-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-toy-average-saving-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- average discount rate for Black Friday toy retail<br><small>Source: Adobe Digital Insights (2018) · <a href="https://lighthousedata.io/data/black-friday-toy-average-saving-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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