B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- outreach reply rate for SalesAR cold outreach campaign for KB-12 (Impulse Machine) (2020-2021)
SalesAR achieved a 17% reply rate across 1,500 contacts reached during a cold outreach campaign for Impulse Machine (KB-12).
- Case study self-reported by vendor
- Time period inferred from pandemic reference
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020-2021
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SalesAR
Primary
Tier B
https://salesar.io/cases/kb-12/ ↗
Source Article
KB-12 x SalesAR: Scaling FinTech Outreach Globally
Client Overview
Impulse Machine is part of the KB-12 corporate group and one of Eastern Europe’s largest virtual reality development teams, delivering high-quality projects with exceptional graphics.
Challenges
- Identify leading FMCG and pharmaceutical companies and present VR/AR/Game technologies …
Original Research
SalesAR
· Original study ↗
Methodology
Self-reported vendor case study; reply rate computed against 1,500 contacts reached; vintage inferred from pandemic-era reference in the case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SalesAR cold outreach campaign for KB-12 (Impulse Machine): 17% outreach reply rate. Source: SalesAR (2020-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesar-kb12-outreach-reply-rate-17
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesar-kb12-outreach-reply-rate-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- outreach reply rate for SalesAR cold outreach campaign for KB-12 (Impulse Machine)<br><small>Source: SalesAR (2020-2021) · <a href="https://lighthousedata.io/data/salesar-kb12-outreach-reply-rate-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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