B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- outreach reply rate for alternatives searchers audience (case study) (2026)
In the first month of running Orbit competitive intelligence audiences, the alternatives searchers audience (Audience C) achieved a 14% outreach reply rate.
- Vendor-reported case study results from a mid-market SaaS company selling project management software
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadpipe
Primary
Tier B
https://www.leadpipe.com/blog/orbit-competitive-intelligence/ ↗
Source Article
Competitive Intelligence with Orbit Intent Data
Your competitor just lost a customer. That customer spent the last two weeks researching alternatives, reading comparison articles, checking G2 reviews, and visiting pricing pages across your category.
You didn’t know about any of it. Neither did your sales team. The customer quietly evaluated three…
Original Research
Leadpipe
· Original study ↗
Methodology
Vendor-reported case study, first month of campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
alternatives searchers audience (case study): 14% outreach reply rate. Source: Leadpipe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alternatives-audience-reply-rate-14
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<blockquote cite="https://lighthousedata.io/data/alternatives-audience-reply-rate-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- outreach reply rate for alternatives searchers audience (case study)<br><small>Source: Leadpipe (2026) · <a href="https://lighthousedata.io/data/alternatives-audience-reply-rate-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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