B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- outreach reply rate for brand-mention reclamation outreach (2025)
Brand-mention reclamation outreach achieves a reply rate in the range of 20% to 40% based on industry response-rate benchmarks.
- Varies widely by niche and the quality of replacement content
- Reported as a range of 20-40%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://hetneo.link/blog/turn-broken-links-into-backlinks-before-your-competitors-do/ ↗
Source Article
Broken Link Building: Turn 404s Into Backlinks
Turn Broken Links Into Backlinks (Before Your Competitors Do)
Find dead pages on authoritative sites in your niche using Ahrefs Site Explorer or Screaming Frog, filtering for 404 errors that still have inbound links pointing at them. Build (or repurpose) a working replacement that matches the origin…
Original Research
Backlinko
· Original study ↗
Methodology
Range of 20-40% reported; midpoint extracted. Secondary citation; varies by niche and replacement content quality.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand-mention reclamation outreach: 20% outreach reply rate. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-mention-reclamation-reply-rate
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<blockquote cite="https://lighthousedata.io/data/brand-mention-reclamation-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- outreach reply rate for brand-mention reclamation outreach<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/brand-mention-reclamation-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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