B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- win rate increase for sales teams incorporating AI/sales intelligence technology (2025)
Sales teams experienced 76% more wins after incorporating AI or sales intelligence technology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
93
Source
ZoomInfo
Primary
Tier A
https://www.xactlycorp.com/blog/sales-planning/sales-intelligence-guide ↗
Source Article
Sales Intelligence: A Complete Guide to Closing Accounts with AI
As business dynamics, market (and buyer) trends, and market dynamics evolve, so does technology–including the emergence of AI.
AI sales technology/intelligence can help businesses accelerate their sales team efficiency and planning with the help of more easily identified and targeted buyers, custome…
Original Research
ZoomInfo
· Original study ↗
Methodology
ZoomInfo’s 2025 State of AI in Sales and Marketing survey
Methodology documented
Segmentation
IndustryB2B
Channelcontent
Cite this stat
Plain Text
sales teams incorporating AI/sales intelligence technology: 76% win rate increase. Source: ZoomInfo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-teams-win-rate-increase-with-ai
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<blockquote cite="https://lighthousedata.io/data/sales-teams-win-rate-increase-with-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- win rate increase for sales teams incorporating AI/sales intelligence technology<br><small>Source: ZoomInfo (2025) · <a href="https://lighthousedata.io/data/sales-teams-win-rate-increase-with-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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