B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- win rate increase for intent-identified opportunities (2026)
Companies that operationalize intent data within their ABM programs achieve 45% higher win rates on intent-identified opportunities compared to accounts pursued without intent intelligence.
- Attributed as a thesis statement/claim without specific study methodology disclosed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Monaqo
Primary
Tier A
https://monaqo.in/intent-data-for-abm/ ↗
Source Article
Intent Data for ABM: Using 6sense, Bombora & G2 Signals
TABLE OF CONTENTS
1. Executive Summary: Intent Data Is the Operating System of Modern ABM
2. What Is Intent Data? A Technical Definition for B2B Practitioners
3. The Intent Data Platform Landscape: 6sense vs. Bombora vs. G2
4. Head-to-Head Comparison: 6sense vs. Bombora vs. G2 Across 20 Dimensions
5…
Original Research
Monaqo
· Original study ↗
Methodology
Compared to accounts pursued without intent intelligence.
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionAPAC
Cite this stat
Plain Text
intent-identified opportunities: 45% win rate increase. Source: Monaqo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-for-abm-stat3
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<blockquote cite="https://lighthousedata.io/data/intent-data-for-abm-stat3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- win rate increase for intent-identified opportunities<br><small>Source: Monaqo (2026) · <a href="https://lighthousedata.io/data/intent-data-for-abm-stat3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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