B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- win rate increase for B2B companies using ABM with coordinated advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
helloleads.co.uk
Primary
Tier C
https://helloleads.co.uk/guides/ai/ai-b2b-lead-generation ↗
Source Article
AI B2B Lead Generation - HelloLeads
Master Account-Based Marketing (ABM) and complex B2B sales cycles with AI-powered platforms. GDPR-compliant prospecting, multi-stakeholder engagement, and sales intelligence for UK enterprises achieving 87% higher ROI.
Updated: 1/1/2026
Proven tactics from industry leaders to help UK enterprises mas…
Original Research
helloleads.co.uk
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies using ABM with coordinated advertising: 60% win rate increase. Source: helloleads.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-60-percent-higher-win-rates
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<blockquote cite="https://lighthousedata.io/data/abm-60-percent-higher-win-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- win rate increase for B2B companies using ABM with coordinated advertising<br><small>Source: helloleads.co.uk (2026) · <a href="https://lighthousedata.io/data/abm-60-percent-higher-win-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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