B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- deal close rate increase for businesses that analyze sales funnels (2025)
Businesses that analyze sales funnels close 35% more deals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://movegistics.com/movegistics-data-driven-decisions/ ↗
Source Article
Make Data-Driven Decisions – Movegistics AI CRM Insights
Make Data-Driven Decisions with Movegistics
Gain a 360-degree view of your business with real-time insights, automated reporting, and performance tracking. Companies that leverage data-driven insights increase revenue by 15-20% (McKinsey). Movegistics helps you track KPIs, sales funnels, invoices, a…
Original Research
Forrester
· Original study ↗
Methodology
Cited to Forrester by vendor page; original study not linked.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
businesses that analyze sales funnels: 35% deal close rate increase. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-funnel-analysis-close-rate-forrester
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<blockquote cite="https://lighthousedata.io/data/sales-funnel-analysis-close-rate-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- deal close rate increase for businesses that analyze sales funnels<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/sales-funnel-analysis-close-rate-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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