B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- deal close rate increase for HubSpot Marketing Hub Pro and Sales Hub Pro customers (2025)
HubSpot Marketing Hub Pro and Sales Hub Pro customers experience a 78% increase in deal close rate after 6 months.
- Measured after 6 months of platform use
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://betteragency.co.uk/services/hubspot-marketing-agency/ ↗
Source Article
HubSpot Marketing Agency | B2B Marketing Automation
Grow new leads and win more work with marketing automations delivered by an approved HubSpot Agency Provider.
The initial outlay of a dedicated CRM like HubSpot is always daunting, for any department, but that pales in comparison to setting up the process, systems and strategies that get it adopted …
Original Research
HubSpot
· Original study ↗
Methodology
Claim attributed to HubSpot by agency service page; improvement measured after 6 months of platform use. No publication date stated on page — vintage uncertain. Relative increase, not absolute rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot Marketing Hub Pro and Sales Hub Pro customers: 78% deal close rate increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-pro-deal-close-rate-increase
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<blockquote cite="https://lighthousedata.io/data/hubspot-pro-deal-close-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- deal close rate increase for HubSpot Marketing Hub Pro and Sales Hub Pro customers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-pro-deal-close-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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