B Evidence Grade B Graded under review Safe to Cite Recent

74%

74% -- deal close rate increase for HubSpot Sales and Marketing Hub customers (2025)

2025  · HubSpot

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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
HubSpot Sales and Marketing Hub customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier B
https://synatic.com/blog/why-insurance-producers-need-access-to-ams-data-in-hubspot ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Blog and News
blog Insurance agency executives have begun to appreciate the reasons for using digital marketing solutions like HubSpot. HubSpot can store all the valuable information about leads and clients in one place, it is for this reason that insurance producers find it easier to understand customer needs an…
Original Research
HubSpot · Original study ↗

Vendor-reported outcome for companies using HubSpot Sales and Marketing Hub after 12 months, cited by Synatic from HubSpot

Methodology documented
Industrymarketing
Plain Text
HubSpot Sales and Marketing Hub customers: 74% deal close rate increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-sales-marketing-hub-close-rate-increase
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<blockquote cite="https://lighthousedata.io/data/hubspot-sales-marketing-hub-close-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- deal close rate increase for HubSpot Sales and Marketing Hub customers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-sales-marketing-hub-close-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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