B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of sales from existing customers for small businesses (2021)
65% of all sales come from existing customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Small Business Trends
Primary
Tier C
https://www.altavistasp.com/2021/10/20/3-reasons-why-you-should-be-marketing-to-your-existing-custom… ↗
Source Article
3 Reasons Why You Should be Marketing to Your Existing Customers
Original Research
Small Business Trends
· Original study ↗
Methodology
Cited from Small Business Trends
Methodology documented
Segmentation
Industryecommerce
Company SizeSMB
RoleAll marketers
Cite this stat
Plain Text
small businesses: 65% share of sales from existing customers. Source: Small Business Trends (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-from-existing-customers-65
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<blockquote cite="https://lighthousedata.io/data/sales-from-existing-customers-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of sales from existing customers for small businesses<br><small>Source: Small Business Trends (2021) · <a href="https://lighthousedata.io/data/sales-from-existing-customers-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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