B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
65%
65% -- share of sales from existing customers for businesses (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magenative.com
Primary
Tier C
https://magenative.com/blog/customer-loyalty-marketing/?utm_source=magenative&utm_medium=blog&utm_ca… ↗
Source Article
How to Expand Your Shopify Business with Customer Loyalty Marketing?
Did you know it costs 5x more to gain new buyers than to retain the existing ones?
And did you know existing shoppers are 50% more likely to purchase a new product of yours and spend 31% more than new buyers?
If you presently have a loyalty program that motivates your buyers to return and make more …
Original Research
magenative.com
· Original study ↗
Methodology
Blog stat compilation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 65% share of sales from existing customers. Source: magenative.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/65-percent-sales-from-existing-customers
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<blockquote cite="https://lighthousedata.io/data/65-percent-sales-from-existing-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of sales from existing customers for businesses<br><small>Source: magenative.com (2024) · <a href="https://lighthousedata.io/data/65-percent-sales-from-existing-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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