B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- share of sales from existing customers for average business (2020)
68% of sales come from existing customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appsierra.com
Primary
Tier C
https://appsierra.com/customer-retention-strategies ↗
Source Article
Top 10 Brilliant Customer Retention Strategies In 2020
Original Research
appsierra.com
· Original study ↗
Methodology
Cited statistic in blog article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average business: 68% share of sales from existing customers. Source: appsierra.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-from-existing-customers-68pct
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<blockquote cite="https://lighthousedata.io/data/sales-from-existing-customers-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of sales from existing customers for average business<br><small>Source: appsierra.com (2020) · <a href="https://lighthousedata.io/data/sales-from-existing-customers-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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