B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
71%
71% -- sales improvement rate for Companies adopting sales enablement tools (2016)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://monsterconnect.com/use-sales-enablement-tools-for-growth-in-2016/ ↗
Source Article
Use Sales Enablement Tools for Growth in 2016
Plotting your strategy for growth in 2016? Consider implementing (or expanding your use of) sales enablement tools to boost your chances of success. As it turns out, it’s one of the most successful investments a company can make, according to data compiled by the Aberdeen Group.
Companies who do ado…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group report data, as cited by MonsterConnect; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies adopting sales enablement tools: 71% sales improvement rate. Source: Aberdeen Group (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-enablement-improved-sales-2016
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<blockquote cite="https://lighthousedata.io/data/sales-enablement-improved-sales-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- sales improvement rate for Companies adopting sales enablement tools<br><small>Source: Aberdeen Group (2016) · <a href="https://lighthousedata.io/data/sales-enablement-improved-sales-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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