B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.5%
6.5% -- sales improvement rate for eCom/DTC businesses using Marketing Mix Modeling (2025)
Marketing Mix Modeling helps eCom/DTC businesses drive a 6.5% increase in sales without increasing ad spend.
- Without increasing ad spend
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier B
https://sellforte.com/blog/what-is-marketing-mix-modeling ↗
Source Article
What is Marketing Mix Modeling (MMM)? A Complete Guide for Marketers
What is Marketing Mix Modeling (MMM)? A Complete Guide for Marketers
Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling, has seen a rapid increase in popularity in the recent years.
And it's clear why. For eCommerce and DTC businesses, it unlocks campaign optimization bas…
Original Research
Sellforte
· Original study ↗
Methodology
Sellforte's own research on MMM improvement potential
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
eCom/DTC businesses using Marketing Mix Modeling: 6.5% sales improvement rate. Source: Sellforte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mmm-sales-lift-ecom-dtc
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<blockquote cite="https://lighthousedata.io/data/mmm-sales-lift-ecom-dtc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- sales improvement rate for eCom/DTC businesses using Marketing Mix Modeling<br><small>Source: Sellforte (2025) · <a href="https://lighthousedata.io/data/mmm-sales-lift-ecom-dtc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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