B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- conversion rate for leads to marketing qualified leads (MQL) (2023)
According to HubSpot, the average conversion rate from leads to MQL is around 5-10%.
- Reported as a range of 5-10%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
HubSpot
Primary
Tier B
https://www.hubspot.com/marketing-statistics ↗
Source Article
Guide to SaaS Conversion Rates & How to Improve Them
Guide to SaaS Conversion Rates & How to Improve Them
In the fast-paced world of SaaS companies, success hinges on a simple but powerful metric: conversion rates. It’s all about turning website visitors into paying customers, and that’s where saas conversion rates and conversion rate optimization (CR…
Also cited by
2026-09-21
2026-08-31
Original Research
HubSpot
· Original study ↗
Methodology
According to HubSpot
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
leads to marketing qualified leads (MQL): 5% conversion rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-conversion-rates-lead-to-mql
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<blockquote cite="https://lighthousedata.io/data/saas-conversion-rates-lead-to-mql" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion rate for leads to marketing qualified leads (MQL)<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/saas-conversion-rates-lead-to-mql" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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