B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4x
4x -- roas for Roofing SMB Google Ads campaigns (2026)
Practical ROAS benchmark for roofing SMB campaigns is 4:1+ (at least 4.0).
- Expressed as 4:1+
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roof Predict
Primary
Tier C
https://polarismarketingsolutions.com/google-ads-for-roofing/ ↗
Source Article
Google Ads for Roofing: The 2026 Playbook
You’re probably dealing with this right now. Your ads are live, the clicks are coming in, Google is spending your money, and the leads are either weak, outside your service area, or not turning into real jobs.
That usually isn’t a Google problem. It’s an account structure problem, a targeting proble…
Original Research
Roof Predict
· Original study ↗
Methodology
Practical ROAS benchmark cited from Roof Predict
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Roofing SMB Google Ads campaigns: 4x roas. Source: Roof Predict (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-smb-roas-benchmark
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<blockquote cite="https://lighthousedata.io/data/roofing-smb-roas-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- roas for Roofing SMB Google Ads campaigns<br><small>Source: Roof Predict (2026) · <a href="https://lighthousedata.io/data/roofing-smb-roas-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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