B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$350
$350 -- cost per lead for Roofing industry paid advertising (2026)
In the roofing industry, the average cost per lead for paid advertising can reach $350.
- Source states CPL can hit this level in competitive roofing paid advertising
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$350
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
transactional.net
Primary
Tier C
https://transactional.net/roofing-company-marketing/ ↗
Source Article
Roofing company marketing: 2026 Growth Playbook for Local Leads
Marketing for a roofing company can feel like you're just throwing money into a black hole. You get reports filled with impressive-sounding metrics, but your phone isn't ringing and your crew isn't busy. The problem is that most marketing agencies are playing the wrong game. At Transactional Marketi…
Original Research
transactional.net
· Original study ↗
Methodology
Industry benchmark cited by agency blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Roofing industry paid advertising: $350 cost per lead. Source: transactional.net (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-ads-cost-per-lead-2026
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<blockquote cite="https://lighthousedata.io/data/roofing-ads-cost-per-lead-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$350</strong> -- cost per lead for Roofing industry paid advertising<br><small>Source: transactional.net (2026) · <a href="https://lighthousedata.io/data/roofing-ads-cost-per-lead-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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