B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- online research before purchase rate for Romanian digital consumers (2016)

Name: Online Research Before Purchase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2016 · EY Romania

Over 60% of Romanian digital consumers inform themselves online before making a purchase decision.

Stated in text as 'over 60%' ('peste 60%')

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Attribution: EY Romania View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2016

Entity

Romanian digital consumers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

EY Romania Primary Tier B

https://internetcorp.ro/5-tendinte-in-marketing-si-comunicare-in-2016/ ↗

Confidence: 28/100 Vintage: 2016 Channel: Deep Crawl

Source Article

5 tendinte in marketing si comunicare in 2016 - InternetCorp

Tehnonlogia devine omniprezenta in business, consumatorii digitali preiau controlul si schimba regulile jocului, iar companiile trebuie sa-si alinieze rapid strategiile de marketing si comunicare pentru a se mentine relevante, declara Elena Badea, head of branding, marketing and communication in cad…

Original Research

EY Romania · Original study ↗

Methodology

EY Romania study; value stated as 'over 60%'

Methodology documented

Segmentation

Industryecommerce RegionEMEA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

Romanian digital consumers: 60% online research before purchase rate. Source: EY Romania (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/romania-online-research-before-purchase-60pct

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<blockquote cite="https://lighthousedata.io/data/romania-online-research-before-purchase-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- online research before purchase rate for Romanian digital consumers<br><small>Source: EY Romania (2016) · <a href="https://lighthousedata.io/data/romania-online-research-before-purchase-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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