B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- online research before purchase rate for consumers (2025)
88% of consumers conduct online research before making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.netlocalseo.com/seo-philadelphia-pa/ ↗
Source Article
Philadelphia SEO Services | Net Local
Philadelphia SEO Services
Netlocal has been partnering with local small businesses in the Philadelphia Pennsylvania area to help them get found on the web by people searching for their services for over ten years.
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N…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from a BrightLocal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% online research before purchase rate. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-online-research-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-online-research-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- online research before purchase rate for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-online-research-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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