B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
81%
81% -- online research before purchase rate for US shoppers (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retailing Today
Primary
Tier C
https://www.analytico.ca/digital-marketing-budget/ ↗
Source Article
How much to spend on digital marketing?
Original Research
Retailing Today
· Original study ↗
Methodology
Cited via Retailing Today (2014)
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US shoppers: 81% online research before purchase rate. Source: Retailing Today (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-online-research-before-purchase
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<blockquote cite="https://lighthousedata.io/data/shoppers-online-research-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- online research before purchase rate for US shoppers<br><small>Source: Retailing Today (2014) · <a href="https://lighthousedata.io/data/shoppers-online-research-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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