B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4x
4x -- return on ad spend benchmark for paid advertising (general) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pink-orange.co.uk
Primary
Tier C
https://www.pink-orange.co.uk/blog/troubleshooting-paid-ads-campaignstop-metrics-to-look-at-and-what… ↗
Source Article
Pink Orange Media | Blog: Troubleshooting paid ads campaigns: Top metrics to look at and what they mean
The idea behind paid ads is great – you put money into an ad, and for every $1 you spend, you get $1.5 (or $2 or $3) back. It’s an investment, right? But it doesn’t always work out that way. Before you even start, you need to be aware of the role that competition plays in the digital ad world - and …
Original Research
pink-orange.co.uk
· Original study ↗
Methodology
Commonly cited ROAS benchmark in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid advertising (general): 4x return on ad spend benchmark. Source: pink-orange.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roas-benchmark-4to1
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<blockquote cite="https://lighthousedata.io/data/roas-benchmark-4to1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- return on ad spend benchmark for paid advertising (general)<br><small>Source: pink-orange.co.uk (2025) · <a href="https://lighthousedata.io/data/roas-benchmark-4to1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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