B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- return on ad spend benchmark for e-commerce paid programs (industry benchmark) (2026)
A commonly cited benchmark target for a healthy e-commerce paid program is approximately 4x return on ad spend.
- Commonly cited general benchmark threshold, not from a specific single empirical study cited by name
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
360roi.co
Primary
Tier C
https://360roi.co/results/seasonal-entertainment ↗
Source Article
Seasonal Entertainment Marketing Results, Case Study | 360ROI
Seasonal Entertainment Marketing Results From 360ROI
A documented Google Ads case from a multi-market seasonal holiday entertainment business, with peak December return on ad spend improving from 7.7x to 10.39x year over year across markets. Anonymized, first-party platform data, framed against publ…
Original Research
360roi.co
· Original study ↗
Methodology
Commonly cited third-party e-commerce ROAS target; original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce paid programs (industry benchmark): 4 return on ad spend benchmark. Source: 360roi.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-roas-benchmark-4x
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<blockquote cite="https://lighthousedata.io/data/ecommerce-roas-benchmark-4x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- return on ad spend benchmark for e-commerce paid programs (industry benchmark)<br><small>Source: 360roi.co (2026) · <a href="https://lighthousedata.io/data/ecommerce-roas-benchmark-4x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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