B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4x
4x -- return on ad spend benchmark for Shoppable video campaigns (2026)
A good benchmark to aim for in shoppable video campaigns is a ROAS of at least 4:1 ($4 in revenue for every $1 spent).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fractalapps.dev
Primary
Tier C
https://www.fractalapps.dev/blog/metrics-track-shoppable-video-success/ ↗
Source Article
5 Metrics to Track Shoppable Video Success
Shoppable videos are transforming e-commerce by letting viewers shop directly within video players. Measuring their success requires focusing on five key metrics:
- Conversion Rate: Tracks the percentage of viewers who make a purchase after watching.
- Click-Through Rate (CTR): Measures how many vie…
Original Research
fractalapps.dev
· Original study ↗
Methodology
Recommended benchmark
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Shoppable video campaigns: 4x return on ad spend benchmark. Source: fractalapps.dev (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roas-benchmark-4-to-1
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<blockquote cite="https://lighthousedata.io/data/roas-benchmark-4-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- return on ad spend benchmark for Shoppable video campaigns<br><small>Source: fractalapps.dev (2026) · <a href="https://lighthousedata.io/data/roas-benchmark-4-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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