B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- facebook usage rate for rights holders (2010)
6% of rights holders use Facebook to communicate with their audience/fans/customers.
- Opt-in survey of Think!Sponsorship and IMR contacts
- Predominantly European respondents
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think!Sponsorship/IMR
Primary
Tier A
http://www.thinksponsorship.com/pages/news/index.asp?NewsID=29 ↗
Source Article
Think Sponsorship
Original Research
Think!Sponsorship/IMR
· Original study ↗
Methodology
Think!Sponsorship/IMR digital activation survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
rights holders: 6% facebook usage rate. Source: Think!Sponsorship/IMR (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rights-holders-facebook-usage-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rights-holders-facebook-usage-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- facebook usage rate for rights holders<br><small>Source: Think!Sponsorship/IMR (2010) · <a href="https://lighthousedata.io/data/rights-holders-facebook-usage-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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