B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- facebook usage rate for Australian population (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
embr.com.au
Primary
Tier C
https://embr.com.au/best-ways-to-market-utilities-to-australians/ ↗
Source Article
Best Ways to Market Utilities to Australians - EMBR Group
What if we tell you that you can widen your reach to customers who are looking for better deals? There are far more people looking for the best deals on electricity and gas than you realise. Wouldn’t it be amazing to touch base with them and to introduce and offer your products and services?
Lead Ge…
Original Research
embr.com.au
· Original study ↗
Methodology
Secondhand usage statistic cited in vendor blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian population: 60% facebook usage rate. Source: embr.com.au (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-facebook-usage-population
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<blockquote cite="https://lighthousedata.io/data/australians-facebook-usage-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- facebook usage rate for Australian population<br><small>Source: embr.com.au (2024) · <a href="https://lighthousedata.io/data/australians-facebook-usage-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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