B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- facebook usage rate for internet users aged 50-59 (2014)
65% of internet users in their 50s are on Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
http://advertise.aarp.org/50-advantage/50-plus-adults-not-alike ↗
Source Article
Not All 50+ Adults Are Alike
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center Social Networking Fact Sheet, cited by AARP
Methodology documented
Segmentation
Industrycontent_marketing
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
internet users aged 50-59: 65% facebook usage rate. Source: Pew Research Center (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-50s-facebook-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internet-users-50s-facebook-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- facebook usage rate for internet users aged 50-59<br><small>Source: Pew Research Center (2014) · <a href="https://lighthousedata.io/data/internet-users-50s-facebook-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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