B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,700,000
2,700,000 -- social media reach for 31 Days of German Riesling campaign (2016)
The 2016 '31 Days of German Riesling' campaign achieved a social media reach of 2.7 million.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,700,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phipps
Primary
Tier B
https://thisisphipps.com/work/it-takes-30-days-to-create-a-habit-welcome-to-the-31-days-of-german-ri… ↗
Source Article
Wines of Germany - Phipps
Phipps has been working with Wines of Germany on a multi-channel integrated campaign for nearly two decades and keeping ideas fresh has always been top of the agenda. Over the years we’ve needed to get German wines on the radar with younger consumers and tasting has always been a big part of our or …
Original Research
Phipps
· Original study ↗
Methodology
Measured via Simply Measured
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
31 Days of German Riesling campaign: 2,700,000 social media reach. Source: Phipps (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/riesling-campaign-social-reach-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/riesling-campaign-social-reach-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,700,000</strong> -- social media reach for 31 Days of German Riesling campaign<br><small>Source: Phipps (2016) · <a href="https://lighthousedata.io/data/riesling-campaign-social-reach-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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