B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
154,000
154,000 -- social media reach for Grillo's Pickles (2023)
Grillo's Pickles achieved 154K+ potential social reach (excluding Instagram) from its OUTFRONT OOH campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
154,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/grillos-pickles ↗
Source Article
Grillo's Pickles - OOH Advertising Case Studies | OUTFRONT
We helped increase sales by 40% for Grillo's Pickles.
Grillo’s Pickles is a consumer-packaged goods brand that offers a variety of pickled
snacks, such as pickle spears, pickle chips, and pickle-de-gallo. This garden-fresh
healthy snack boasts using clean, simple ingredients, with products being fou…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Campaign social reach measured by NUVI, excluding Instagram
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Grillo's Pickles: 154,000 social media reach. Source: OUTFRONT Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grillos-pickles-social-reach-154k-2023
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<blockquote cite="https://lighthousedata.io/data/grillos-pickles-social-reach-154k-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>154,000</strong> -- social media reach for Grillo's Pickles<br><small>Source: OUTFRONT Media (2023) · <a href="https://lighthousedata.io/data/grillos-pickles-social-reach-154k-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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