B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- click through rate increase for Google rich results pages (2026)
Pages displayed as Google rich results achieve up to 82% higher click-through rates compared to standard listings.
- Value is an upper bound ('up to 82%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://indexcraft.in/strategy/schema-markup-structured-data-guide-2026 ↗
Source Article
Schema Markup & Structured Data Guide 2026
🏗️ What is schema markup? (Direct answer)
Schema markup is structured data code — written in JSON-LD format and added to a webpage's HTML — that uses the Schema.org vocabulary to describe your page's content to search engines in machine-readable terms. It tells Google exactly what type of content is…
Original Research
Google
· Original study ↗
Methodology
Cited by author from Google's documented case studies (Nestlé/Google); secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google rich results pages: 82% click through rate increase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rich-results-ctr-increase-82
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rich-results-ctr-increase-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- click through rate increase for Google rich results pages<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/rich-results-ctr-increase-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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