B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- likelihood of achieving marketing goals for businesses focusing on revenue-generating KPIs (2026)
Businesses focusing on revenue-generating KPIs are 35% more likely to achieve their marketing goals.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/marketing-blind-performance-monitoring-for-smbs/ ↗
Source Article
SMB Performance Monitoring: Data
Original Research
eMarketer
· Original study ↗
Methodology
Cited eMarketer report; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses focusing on revenue-generating KPIs: 35% likelihood of achieving marketing goals. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-kpi-marketing-goal-likelihood-2026
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<blockquote cite="https://lighthousedata.io/data/revenue-kpi-marketing-goal-likelihood-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- likelihood of achieving marketing goals for businesses focusing on revenue-generating KPIs<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/revenue-kpi-marketing-goal-likelihood-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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