B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- likelihood of achieving marketing goals for companies with clearly defined KPIs (2026)
Companies that have clearly defined KPIs are 54% more likely to achieve their marketing goals compared to those without.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/10-performance-monitoring-strategies-for-marketing/ ↗
Source Article
10 Marketing Performance Strategies for Q3 Growth
Original Research
HubSpot
· Original study ↗
Methodology
Cited as a HubSpot study; secondary source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
companies with clearly defined KPIs: 54% likelihood of achieving marketing goals. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kpis-marketing-goal-likelihood
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<blockquote cite="https://lighthousedata.io/data/kpis-marketing-goal-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- likelihood of achieving marketing goals for companies with clearly defined KPIs<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/kpis-marketing-goal-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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