B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

25%

25% -- profit increase from 5pct retention lift for ecommerce businesses (2026)

Name: Profit Increase From 5pct Retention Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · Bain and Company

Increasing customer retention by 5% can increase profits by 25% to 95%.

Reported as a range: 25% to 95%
Original Bain and Company study date not specified in source

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Attribution: Bain and Company View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2026

Entity

ecommerce businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bain and Company Primary Tier B

https://www.quantumdesk.com/blog/ecommerce-customer-service ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Ecommerce Customer Service: A Complete 2026 Guide

Summarize with AI Key Takeaways - Ecommerce customer service supports shoppers before, during, and after a purchase. - Strong customer service improves retention, repeat purchases, and customer satisfaction. - Omnichannel support helps customers switch channels without repeating their issue. - KPIs …

Original Research

Bain and Company · Original study ↗

Methodology

Cited from Bain and Company research; range 25%-95%, midpoint used. Original study date not specified in source.

Methodology documented

Segmentation

IndustryeCommerce RoleAll marketers Channelcontent

Cite this stat

Plain Text

ecommerce businesses: 25% profit increase from 5pct retention lift. Source: Bain and Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5pct-profit-bain

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<blockquote cite="https://lighthousedata.io/data/retention-5pct-profit-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention lift for ecommerce businesses<br><small>Source: Bain and Company (2026) · <a href="https://lighthousedata.io/data/retention-5pct-profit-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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